Stellar Trends & Insights Report: July 2016

Join us to discover the latest trends in our industry and in customer experience. In this issue: shoppers decide on the line between 'creepy' and 'cool', keep an eye on your pets from work, and a video on a hip Italian grocery store's approach to customer experience.

For the past two years Stellar’s Strategy team have pulled together a monthly update for our corporate and operations teams. The Stellar Trends & Insights Report brings our people to the cutting edge of trends in our industry and in customer experience. It kicks off internal conversations about how our clients might be impacted, and how we can make improvements to our business to navigate change.

We’re now unlocking our secrets. Look out for the Stellar Trends & Insights Report now every month on our blog.

Don’t recognise me, it’s creepy

Omnichannel personalisation company RichRelevance has released the findings of its second annual ‘Creepy or Cool’ survey. 1,000 American consumers were asked about how they felt towards today’s shopping experiences.

The 2016 results showed that Americans are most open to mobile and digital innovations that allow them to choose and when and how to engage.

In contrast, technologies such as facial recognition — that are used to track and target customers — remain unpopular.

Find out more here: http://www.richrelevance.com/insights/infographic-creepy-cool/

What’s Rex up to?

The future of the Internet of Things (IoT) is fast-approaching, with Telstra unveiling new devices for smart homes.

Get a mobile notification when your front door opens, switch off a wall plug from your iPad, and keep an eye on what your pets are up to with motion sensors.

Find out more here: https://exchange.telstra.com.au/2016/06/22/welcome-to-your-smart-home/

‘Hipster clusters’ as ambassadors

We loved this video by MeetTheBoss TV about Italian grocery store ‘Eataly’, delving into how the company achieved success in providing a seamless, personalised experience.

Watch the video below to discover how the experience works across their businesses (grocery and restaurant), channels (website, mobile, physical store) and locations (all over the globe).

Watch the video on YouTube here.

If you have any feedback about the Stellar Trends & Insights Report, we’d love to hear from you. Reach out on LinkedIn or Twitter.

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